Founded as an importer of japanese shoes, nike, inc. Nke usa the risk score is a relevant measure for the assessment of a stock attractiveness. The company was founded in in 1964 in beaverton, oregon by phil knight and bill bowerman and is listed on the new york stock exchange. Get the detailed quarterlyannual income statement for nike, inc. Nike today nike is now the worlds leading supplier of athletic. Nike presented by yupadee rumjuan 54030025 unyatip supatanasinkasem 54030047 2. As used in this report, the terms we, us, nike, and the company refer to nike, inc. The company expanded its line of products that year, adding athletic shoes for children. Sep 11, 2018 also, in an effort to ensure future growth, nike has begun targeting young athletes, especially in categories like soccer, basketball, and running. Nike business profile company report market publishers. Nke including business summary, industrysector information, number of employees, business summary, corporate governance, key executives and their. To carefully track the progress of our environmental initiatives and their impacts against our targets, we have established a detailed environmental data recording and reporting system which currently includes 72 sites and covers around 90% of adidas internal environmental footprint. The company designs and sells shoes for just about every sport, including baseball, voll. A day for isaiah can include consumer insights and research, concept ideation sessions, or running the day to day of a startup all of which allow isaiah to drive disruptive new.
Since its inception has gone through a lot of changes and it has had a lot of positive impact especially on the male athletes. Based on prototypes of the nike air zoom alphafly next%, the nike air zoom type brings cuttingedge innovation and. Nike s mission is to bring inspiration and innovation to every athlete nike inc. The report will be of considerable interest primarily to relevant development officers, executives, senior company officials and consultants, since it features uptodate and unbiased information on nike activities and financial results. The company takes its name from nike, the greek goddess of victory. Nike industry and company analysis nike adidas free 30. Nike, inc is a buy given that i expect business value to compound annually. Learn more about nike s innovation team, platforms and partnerships. Find out the revenue, expenses and profit or loss over the last fiscal year. Certain stores have been designed and built to serve as highprofile.
The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Higher legal pressures the legal pressures over businesses have grown globally leading to higher pressure related to ethics and compliance. A progressive digital media business company profile nike, inc. Every year we publish a special green company performance. Nike is one of the most successful brands marketing essay. The company is currently operating in three main strategic business units. New balance company profile office locations, competitors. Oct 24, 2011 nike world headquarters one bowerman drive beaverton, or 97005 phone. Nike will donate 32,500 pairs of the air zoom pulse in cities around the world. It also provides a variety of athlete clothing, including jackets and vests, hoodies and sweatshirts, pants, shorts, skirts and. Nike sells its merchandise in retail stores, independent licensees and distributors in more than 180 countries worldwide, with a focus on china, russia, eastern europe, india and. He now uses the demolisher system to help take care of his 91yearold father and children. According to them, you are an athlete if you possess a body. Nike has grown to be the worlds largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent.
Dec 29, 2011 john buffi is a retired police offer who lost his home to superstorm sandy. Other companies not purchased previously financial statements. Also, these counterfeits are usually low quality and fall apart easily, affecting customer loyalty and consumer confidence global data, 2014. Nike industry and company analysis nike adidas free. Nike world headquarters one bowerman drive beaverton, or 97005 phone.
Now, more than ever, we need these stories to remind us what were capable of. As used in this report, the terms we, us, nike and the company refer to nike, inc. The covers of this brochure are orange and simple because nike never needs to say much any more. Knight, a director since 1968, is chairman emeritus of nike, inc. Unlevered beta or ungeared beta compares the risk of an unlevered company i. We must, therefore, respond to trends and shiftsin consumer preferences by adjusting the mix of existing product offerings.
Roiics, little incremental capital is required for that growth profile. Because nike is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand forourproducts. With a firm grasp of over 35% of the footwear market, nike. This project required research into the company, its proceedings, and its history nike is built and stands upon history. Employees from about 100 nations are working at our global hq in herzogenaurach, germany the world of sports. Nikes mission is to bring inspiration and innovation to every athlete nike inc. In addition to its flagship brand, the company has several whollyowned subsidiaries, including converse inc. Nike is one of the most successful brands in athletics and sportswear apparel with the largest market share. Our nike ecommerce website is located at on our nike corporate website, located at. The company is headquartered near beaverton, oregon, in the portland metropolitan area. The company is also experiencing higher wage related and compensation expenses. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future status, situation or market. Mar 05, 2019 nike is the biggest sports shoe and apparel brand of the world which has focused on product innovation and marketing for growth. Mac is the company s line of laptop computer and desktop computers.
Nike products and company information linkedin slideshare. To bring inspiration and innovation to every athle te in the world. Nike sells products worldwide and outsources its production to more than 400 factories in more than 40 countries. Reports are delivered in pdf format and can be downloaded from your online. Two of the most memorable marketing campaigns, just do it and. Also, in an effort to ensure future growth, nike has begun targeting young athletes, especially in categories like soccer, basketball, and running. John buffi is a retired police offer who lost his home to superstorm sandy. Tidyform provides a large number of free and handpicked company profile template, which can be used for small, medium and largesized enterprises. A stocks profile page contains general information about the stock, such as ticker symbol, exchange traded on, company contact addressphone, ceopresident, and company description. Nike is an american multinational corporation based and headquartered in beaverton, oregon, and is the leading company in the world of sportswear. Is a leader in the design, development, marketing, and distribution of athletic and athleticsinspired footwear, apparel, equipment, accessories, and services worldwide. Nov 17, 2014 nike products and company information 1. As an entrepreneurinresidence at nike valiant labs, isaiah s. This has also led to an increase in compliance related costs for nike.
You can find practical, colorful files in word, excel, powerpoint and pdf formats. In 1971 the company started manufacturing its own soccer shoes which later on bore the name of the nike brand with the swoosh trademark. Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel and equipment. Cce or the company produces, markets and distributes non. Mba 61 marketing panagiotopoulou vasiliki vasiliki. The apple watch enters the company into the wearables market, which is expected to increase at a 28. The company rose quickly from smalltime sales at track meets to a major publiclytraded fortune 500 company. The company has over 700 shops around the world and has offices situated in 45 countries outside the united states. Mac sales have been fairly steady for the company since 2008 with revenues and number of units shipped increasing each year. Discover all relevant statistics and data about nike now on.
There was a breakup in the tiger relationship in 1972 but a new deal was signed with jordan in 1980, which led to the companys growth and expansion park, 1994. New balance is a multinational corporation producing athletic footwear and apparel for men, women, and kids. Nike is marketed to men, women and children alike global data, 2014. Nike s success over the past decade has been a result of its strength in the footwear sbu. Paige adams, haley smith, laura freeman, dan lawson, hayley jacobs, gage mitchell history of nike bill bowerman and phil knight desired greater performance shoes founded blue ribbon sports in 1964 created the swoosh and changed name to nike in 1971 based in beaverton, oregon. The company offers running, walking, crosstraining, outdoor, lifestyle, tennis, and team sports shoes. Globally, nike sponsors many highprofile athletes, such as cristiano. Apples mature products will continue to grow into the future but the new products and services such as the apple watch and apple music will drive the incremental revenue growth for the entire company going forward. This project for nike was an assignment to create a brochure and advertisements tell the purpose of the company. Its excellent marketing capabilities have held it apart from the crowd of brands. Nike was founded in 1964 and is based in beaverton, oregon. Read nikes mission statement and find information about. Nike, inc is an american multinational corporation that is engaged in the design, development. With your download, get the 31 best papers relevant to this one, including 20 top related papers.
Nikes success over the past decade has been a result of its strength in the footwear sbu. Throughout its history and background, nike has utilized strong advertising campaigns to separate itself from its competition. The advertising goal with nike air force 1s is to garner a greater audience and expand the age demographic. Nike continued its promotional activities with the opening of athleti cs west, a training club for olympic hopefuls in track and field, and by signing tennis player john mcenroe to an endorsement contract. The company was founded on january 25, 1964, as blue ribbon sports, by bill bowerman and phil knight, and officially became nike, inc. It is the worlds largest supplier of athletic shoes and apparel and a major. Standard beta is cocalled levered, which means that it reflects the capital structure of the company including the financial risk linked to the debt level. The risk score is a relevant measure for the assessment of a stock attractiveness. And by becoming a nike member, we can create our incredible comeback stories together.
Barchart shows different data on the profile page, depending on the symbols asset type. Company profile powerpoint template by wdd staff jul. Nike s brands include nike, jordan, and converse casual footwear. This content is a licensed product and is not to be photocopied or distributed a progressive digital media business. Nikon s efforts to provide the kind of products and technologies that will exceed its customers expectations are already achieving impressive result. Nike sponsors many highprofile athletes and sports teams around the world, with the highly recognized trademarks of just.
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